05
Amani Health & Wellness
A Shopify eCommerce experience built to educate customers, boost mobile conversion, and support retention through bundles and subscriptions.
Project Timeline: 16 Weeks
Year
2025
The Challenge
Amani’s brand exists at the intersection of modern wellness, minimalism, and holistic living. A standard Shopify theme would have flattened that identity into something generic. The experience needed to feel intentional, immersive, and elevated—while still performing as a high-converting storefront. At the same time, the business relied heavily on subscriptions and bundled purchases, requiring deeper system integration beyond Shopify’s default capabilities.
Key Issues
- Off-the-shelf Shopify themes couldn’t capture the brand’s premium, holistic identity
- Product pages needed to educate, inspire trust, and convert simultaneously
- Subscription and bundle systems needed seamless integration into the purchase flow
- The UX needed to feel modern and editorial without sacrificing performance
- Mobile experience required precision due to high mobile traffic share
The Solution
We built a fully customized Shopify experience using bespoke Liquid, JavaScript, and structural overrides—engineering the storefront around the brand rather than forcing the brand into a template. Every section was intentionally designed to reflect Amani’s calm, modern, and premium positioning, while integrating advanced subscription and bundling systems directly into the core purchase flow.
Our Approach
- Custom Liquid sections built from scratch to support editorial layouts and brand storytelling
- Fully redesigned product pages with modular, brand-driven content blocks
- Deep integration of Appstle subscriptions and bundle logic into the native purchase UI
- Custom purchase modules supporting one-time, bundled, and subscription options seamlessly
- Performance-optimized frontend code ensuring fast load times despite rich visual structure
- Mobile-first engineering approach to maintain design integrity across devices
The Result
The final storefront feels less like a template and more like a digital extension of the brand itself—calm, modern, and intentional. With custom-built subscription and bundling systems integrated directly into the purchase flow, the platform now supports both immediate conversion and long-term customer retention, while giving the brand a scalable foundation for future growth.
“Having a fairly large project of putting together a custom website was a no easy task. We were absolutely thrilled to see the results, but what made things much better was the great communication that Karlos had with us. From every minor detail, to backend things, Karlos quickly responded and changed things as we needed. Quality work, great communication, and easy to work with. Couldn’t ask for much more! Would 1000% recommend Studio Nosa to anyone looking for web dev or social media marketing. It’s worth the price”
— Cierán O'Hara, Founder, Amani Health & Wellness
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